Brand Nubian is a hip hop group from New Rochelle, New York, featuring Grand Puba, Sadat X, and Lord Jamar. They are known for their influential debut album One for All, released in 1990, which stands out for its socially conscious and politically charged lyrics influenced by the teachings of the Nation of Gods and Earths. Recognized as one of the most important alternative hip hop acts of the 1990s, they were included in About.com's list of the 25 Greatest Rap Groups of All Time.