The most forgiving men’s ski boot in the Prime series, the Atomic Hawx Prime 90 is perfect for skiers looking for confidence and control.
- For lighter skiers with medium-width feet – or those who have the chance to ski just a few times a year – the Atomic Hawx Prime 90 is the most forgiving ski boot in the Hawx Prime men’s lineup, at a price all skiers can afford. Legendary Hawx Feel with flexibility levels anyone can control – and proof you don’t need the stiffest boot there is to steer your skis. But softer boots don’t mean simpler tech. Prolite, a revolutionary light construction with added reinforcements in key zones, means less weight on your feet. No matter whether you’re carving down the slopes or cramming into a lift line, the 3D Silver liner will keep you comfy. Skiing should make you feel good – and for that, your boots need to feel good, too.
BOOT FIT
SKILL LEVEL
Key features
Memory Fit
- Advanced heat-fitting technology creates a fully personalized shell, cuff and liner in minutes.
3D Ankle and Heel
- A pre-formed, anatomical ankle and heel area provides a precise and comfortable fit.
100 mm Medium Last
- Legendary Hawx Feel, this highly anatomical 100mm last is the gold standard for medium fit boots.
Other Features
Prolite
- Revolutionary light construction with supportive reinforcements in key zones.
Energy Backbone
- Reinforcement in key zones giving extra strength and edge grip for powerful skiing.
PU / PU
- Polyurethane (PU) plastic delivers great skiing performance, suspension, and progressive flex.
Cantable Grip Pad Single Component ISO 5355
- These durable Cantable Grip Pads allow for the use of canting shims in Hawx Ultra, Prime and Magna.
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